Giveaways can be a powerful marketing tool - especially when it comes to driving engagement and growing a following. This is especially relevant if the NFTs are new and users would be interested in getting some for free. Giveaways can be especially effective with NFTs since a large number of cheaper NFTs can be given away to generate more promotional value.
Depending on what the creator's goals are for the giveaway, the goals could be anything from wanting more followers to wanting to spread some buzz. A good rule of thumb is to always include mechanics that would make someone follow the project, reshare the post, add a comment, or tag friends. Those activities can help organically grow traffic. The giveaway should be planned about a week before the project launch.
This gives audiences enough time to learn more about the project and share it with others who might be interested. Make sure to tag your NFT marketplace when you post content related to your NFTs. This way, users will know where they can buy your NFTs, and the NFT marketplace can reshare your content.
Advist Global's number one priority is to connect with the crypto community at large. They believe that feeling like part of a group and being treated as an individual are both important keys to success when marketing a digital asset.
In order to keep things fresh and engaging, they feel that it's important to have a varied approach that includes giveaways, contests, and other events. Maintaining active involvement with the community will ensure that there is immediate value for everyone involved, as well as long-term growth potential.