Case study
OYO is revolutionizing the hospitality tech industry by bringing a holistic suite of products and services for both its patrons and guests. OYO is a global platform that empowers entrepreneurs and small and medium businesses by providing full-stack technology that increases earnings and eases operations; bringing affordable and trusted accommodation that guests can book instantly. Since opening its doors in 2013, today, OYO is the preferred technology and revenue growth platform for 190K+ small and medium homes and hotels across several countries, including India, US, UK, Japan and those in Europe, Southeast Asia, Middle East and Latin America. OYO's hotel and homeowners get access to OYO's full-stack technology with 30+ products and services across the world; right from its pricing engine, OYO OS, CO OYO, inventory syncing APIs, and automated reconciliation. Currently, OYO has over 92 million+ OYO App downloads worldwide, with 90% of guests as repeat customers.
While OYO sparked a wave for many other startups in India, it wasn’t easy for the brand itself to sustain in the market without an appropriate strategy to overcome the challenges that came through their journey. OYO hotel listings weren’t able to provide a clear image of the room conditions and the experience that the tourist will be acquainted with during their stay, which led to a decrease in the footfall of the brand’s audience. It’s always a challenge for any brand to attain the confidence of their target audience and live up to that. From the very beginning when the brand was established, to the phase when it was surrounded with controversies, to the COVID phase when the hospitality industry saw a tragic downfall, OYO needed to be consistent, trustworthy and secure throughout the journey and overcome the challenges that came their way.
A thorough research of the market and analytics led us to the conclusion that VIDEOS are equivalent to High Engagement. So that’s what we targeted. To increase the footfall, the most appropriate solution was to increase the usage of videos instead of pictures in the hotel listings. A 1-minute walkthrough video of the location was the approach that we went for. The entire property, from the entrance to the exit was shot and uploaded. That led the users to make quick decisions upon what property suited them and their budget best. It resulted in an increase in quick reservations by the users for a selected location. The usage of videos also provided solutions for other challenges like appropriate adherence of the COVID norms in the property, and how the property actually looks like, enabling the user to feel the experience they’ll encounter.
OYO is revolutionizing the hospitality tech industry by bringing a holistic suite of products and services for both its patrons and guests. OYO is a global platform that empowers entrepreneurs and small and medium businesses by providing full-stack technology that increases earnings and eases operations; bringing affordable and trusted accommodation that guests can book instantly. Since opening its doors in 2013, today, OYO is the preferred technology and revenue growth platform for 190K+ small and medium homes and hotels across several countries, including India, US, UK, Japan and those in Europe, Southeast Asia, Middle East and Latin America. OYO's hotel and homeowners get access to OYO's full-stack technology with 30+ products and services across the world; right from its pricing engine, OYO OS, CO OYO, inventory syncing APIs, and automated reconciliation. Currently, OYO has over 92 million+ OYO App downloads worldwide, with 90% of guests as repeat customers.
